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A quick note before today's reading list: SXSW EDU PanelPicker proposals are due Sunday, July 26. If you've been sitting on an idea, this is the time to get it in.

I've spent the last few years on the SXSW EDU Advisory Board, reading hundreds of proposals from the reviewer's side of the table. Last summer, I wrote up what separates the proposals that make the stage from the ones that don't. It's from last year, but the fundamentals don't change:

  1. Tell a story, not a synopsis. "This session will cover best practices in..." puts a reviewer to sleep. Open with the problem you were staring down and what you found when the usual fixes stopped working. The hook carries everything else.

  2. Skip the sales pitch. Some of the best topics get buried because every sentence routes back to a product. If the session is really about your platform, it reads as a platform, and it loses.

  3. Put speakers together who disagree. The dull panels are the ones where four people nod at each other. Give me the researcher, the teacher who says "not in my classroom," and the policy person who thinks they're both missing the point. That tension is the session.

  4. Pick the format that fits the content. There are seven formats and most people reach for a panel by default. A close conversation between two experts is its own format with its own feel. Choose the one that serves what you're trying to do.

I also wanted to note one scheduling change to plan around: 2027 moves EDU to the opening weekend of the wider festival, with programming starting Saturday, March 13, and the Crossover Day expanding to two days. An EDU badge now gets you into the first stretch of SXSW proper.

Are you submitting a SXSW EDU proposal this year?

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— Thomas

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